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Today, no one is surprised by stories of a programmer who went to Europe to work for a large company. Such stories exude a sense of freedom, even though, in essence, the person simply changed their workplace. In this article, we want to talk about a different approach, known as "freedom business," allowing individuals to lead a free lifestyle without being tied to a specific location. The thing is, it's now easier to start a global business from home than it is to set up a local online store with deliveries, couriers, calls, and so on. We're going to discuss a very real and legal business – selling on Amazon. Why is it easier to build a "dollar" business in the USA (on Amazon) than to create your own online store?

Conducting business remotely on Amazon is not a new concept; more than 2 million sellers already work on this platform. The majority are U.S. residents, but there are also many representatives from Western Europe, Southeast Asia, and Latin America. According to statistics from the end of 2014, sellers from 100 countries were active on Amazon.

In our countries, not many people are aware of this opportunity, but there are no barriers to this type of activity.


Example of a product sold by a third-party company or an individual on the Amazon portal

Before diving into the specifics of business on Amazon, here is some statistics:

  • Amazon processes 3 million shipments daily.
  • Products from Amazon are shipped to 185 countries worldwide.
  • 40% of registered users in the U.S. (244 million active accounts) make 1-2 purchases per month, while an additional 20% make at least one purchase per month.
  • 45% of buyers are willing to spend $100-500 on a single order, and 80% of buyers are attracted by the free shipping conditions.
  • On Cyber Monday (November 30, 2015), an average of over 500 products were sold per second.
  • In 2015, the Amazon website ranked 7th in terms of website traffic (with Google consistently holding the top spot).
You'll agree that it's challenging to find a more attractive platform for sales.

So, what's the secret behind the simplicity of building a business on Amazon?

The primary secret to successful sales on Amazon lies in the Fulfillment by Amazon (FBA) program. Thanks to it, starting to trade on this platform becomes even easier than opening an online store in our countries.

For sellers participating in the FBA program, Amazon provides its warehouses and additional services. Here's how it works:

  • You find a manufacturer in China and send the product directly to Amazon's warehouse in the USA.
  • Visitors on Amazon purchase your product.
  • Amazon delivers the product to the buyer, and you get paid.

The benefits include:

  • You don't interact directly with customers.
  • You don't need warehouses/offices/couriers.
  • You receive excellent service from Amazon (1-2 day delivery within the U.S.).
  • You earn profits in U.S. currency.
  • The product never enters your country, so there are no customs issues.


One of the warehouses in the Fulfillment by Amazon program
Everything you need to start your business in the U.S.:

  • Select the right niche and manufacturer (often from China, but there are successful examples of products produced in CIS countries).
  • Create your own "virtual" brand (private label).
  • Deliver the product to Amazon's FBA program warehouse.
  • Register the product properly within the system and create an appropriate page.
  • Market the product using Amazon's rich internal tools.

The process of launching a business on Amazon

All these steps do not require registering a company in the U.S. and can be done from home or any convenient location with internet access, making this type of occupation a truly freeing business.

Earning $10,000 per month from sales on Amazon is just the beginning

Ryan Moran began his Amazon business at the end of 2013, tired of studying internet marketing, which he had been doing for over seven years. He found his niche among yoga products, which he was passionate about. After conducting a survey on a yoga-related forum, Ryan learned that people liked yoga mats of dark colors, 7mm thickness, and made from eco-friendly materials. He then found a supplier in China and launched a product line on Amazon under his own brand, ZenActive, consisting of yoga mats, blocks, and towels.


The start was slow, and he had to juggle his old business while learning the ins and outs of Amazon. But by mid-2014, his product line was generating monthly revenue ranging from $10,000 to $25,000, depending on the season. Ryan realized in time that Amazon is not a "get rich quick" scheme but an excellent opportunity for developing a long-term business that should be taken seriously. Starting with physical products, he has now transitioned to launching digital products, with every new business plan geared toward achieving a million-dollar annual income.

"Scaling a business on Amazon is easy," Ryan says. "Thanks to Amazon taking care of all the logistics (shipping, payment, sales management), you can focus on the most important and interesting aspects – marketing and growing your products and business as a whole."

I Want to Earn, So Teach Me

Like in any business, there are many nuances to consider when selling on Amazon. The most critical step is product selection. Not only does the product need to meet several criteria (retail price, weight, size, Amazon rating, etc.), but you also need to understand the needs of the American market. Sometimes, these needs can be quite specific and unexpected for those of us from other countries. Did you know that silicone wedding rings exist? They do, and they sell very well on Amazon.


Hypoallergenic silicone rings serve as a temporary alternative to traditional wedding rings during physical activities or dirty work (e.g., in auto repair shops or mechanical work). People wear them for convenience, to avoid injuries, or to protect their original rings. These products are trendy now and can generate a turnover ranging from $2,000 to $27,000 per month, which is an excellent start.