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Hey, folks! Today, as businesses move online and the emergence of numerous delivery services, online stores, and personal brands increases the demand for website creation. For people who are just starting out and don't have the ability to hire professional web developers, a service like creating a website based on a builder platform is a relevant choice. One of the most popular platforms is Tilda, and I will describe how to work with it in this article.

On average, a website on such a platform costs about 2 times less, making designers on Tilda increasingly in demand. This niche is still open, so you can confidently delve into this specialization.

What Is Tilda​

Tilda Publishing is a block-based website builder that allows you to create a functional resource: a website, an online store, a landing page, a blog, and email newsletters. The builder's interface is multifunctional and intuitive, making it easy for individuals with no programming skills to use.

Let's look at the pros and cons of working on this platform.


  • A large collection of ready-made block templates and websites.
  • Zero-block where you can design from scratch.
  • A user-friendly interface with plenty of educational and reference information.
  • Tilda provides basic SEO optimization.
  • With the annual plan, the platform offers a free domain.
  • Tilda comes with built-in analytics; you can link Yandex and Google counters to your site.
  • Websites created on Tilda get indexed quickly by search engines.
  • Adaptation of websites for mobile devices.
  • Flexible pricing policies with different plans and a partner program.

  • Users often report bugs on the platform. Sometimes, these glitches can slow down work and consume time.
  • The builder works with templates, which limits the possibilities of website creation. However, many customers prioritize getting a user-friendly and functional site.
  • Information overload. There's a lot of material on working with the platform, including guides, handbooks, Tilda and YouTube videos, courses, and more. It's important to understand which information you need and where you should focus your time.

Who Is a Tilda Website Designer​


You don't need to be a programmer to design web products. With the Tilda builder, you can learn to work independently. Firstly, the platform itself provides educational materials.

For instance, you can explore Tilda's functionality and find answers to frequently asked questions in the Help Center and practical guides. After registering on the platform, you'll receive instructional emails. It's recommended to carefully review them.

Secondly, today, there are many webinars and courses that help you master a new profession as a web designer.

Understanding Tilda's functionality is essential but not enough. To create a good product, you need specific skills. A Tilda designer should be able to:

  • Create user-friendly interfaces – UX design skills are necessary.
  • Work with popular graphic editors: Photoshop, CorelDraw, etc.
  • Conduct A/B testing of websites.
  • Apply knowledge of internet marketing and color theory.
  • Understand the technical limitations of the platform to have a clear idea of what projects can realistically be created on Tilda and what cannot.

Are Investments Required?​

At the initial stage, you can get started without investments: learn the tools on your own, gain experience by copying websites you like, take small orders on freelance platforms, and build your web designer portfolio. There's no need for investments for this kind of work.

[*]In addition, today there are numerous webinars and courses that help you acquire a new profession as a web designer.

Understanding Tilda's functionality is important, but not sufficient. To create a good product, you need specific skills. A Tilda designer should be able to:

  • Create user-friendly interfaces - requiring UX design skills.
  • Work with popular visual editors: Photoshop, CorelDraw, and others.
  • Conduct A/B testing of websites.
  • Apply knowledge of internet marketing and color theory.
  • Understand the technical limitations of the platform to clearly determine which projects can be created on Tilda and which cannot.

Do You Need Investments?​

At the initial stage, you can get by without investments: learn to use the tools on your own, gain experience by copying websites you like, take small orders on freelance exchanges, and build a web designer portfolio. No investment is required for such work.

But if you plan to develop in this field, work on profitable projects, and become a good specialist, you cannot do without expenses. These expenses can be for advanced training courses, with costs ranging from $20 to $1500 (depending on the duration of the training and materials).

You may also need a business account on Tilda, for which you will have to purchase a license.

The platform offers three types of tariffs:

  • Free - the functionality here is quite limited. It allows you to create only one site with a limited number of blocks.
  • Personal - allows you to create only one site with a full collection of blocks. You can also connect your own domain. The cost of a personal account is $5 per month.
  • Business - allows you to create 5 sites with up to 500 pages. The subscription fee is $10 per month. However, many web designers operate under the following scheme: during the two free weeks provided by the platform, they create a new site, transfer ownership to the client, and the client independently pays for personal account rights associated with the site.
Overall, startup costs are minimal.

Now, let's find out how much you can earn from this.

Payment Level​

On freelance exchanges, you can find different prices for Tilda website development. The minimum price may be $5, which can be set for beginners, even for their first simple projects.

On average, creating a single page on Tilda costs $50. For more serious projects, you can charge between $250 and $300.

Legal Relations with the Client​

An important detail is whether you need to register a business to work on Tilda website creation. Of course, at the start, when you're taking simple orders from freelance platforms, there's no need to rush and register an individual entrepreneur (IP).

But if you view this as more than just a side job and consider it your primary business, the easiest option is to register as self-employed, pay a 4% tax, and work comfortably.

Legalizing your business is a mandatory condition for collaboration with serious clients who enter into contracts and conduct transactions through a bank account.

Calculating the Cost and Duration of Work​


All beginner specialists face the challenge of pricing. What fees should you charge for your services? How do you determine the cost of a specific project?

The cost is calculated based on the time spent on the job:

Project cost = number of blocks × time to create 1 block × hourly rate × 1.1

To calculate the project duration, follow these steps:

  • Based on the technical specifications, determine the time required to create one block (design + setup). Multiply by the number of blocks to get the total project hours.
  • Add 25% to the calculated time for approvals and revisions.
  • Calculate the number of working days based on 4-5 working hours per day.
  • Sum up these values to determine the overall website development duration.

Where to Find Website Development Projects​

There are several main sources for finding projects. By using them, you can establish a stable monthly income.

  1. Freelance platforms: These are the primary sources for newcomers. You'll find many simple and low-budget requests here, which are excellent for gaining experience and building your portfolio. Some of these platforms include Freelance.com, Kwork.com, and FL.com. Competition can be high, but there are plenty of orders. Offering a lower price is likely to help you secure your first projects. Once you've built your portfolio and reputation, finding clients becomes easier.
  2. Job listing websites: Here, you can either look for web designer job listings or create a database of entrepreneurs to send them commercial offers. The second method is less effective, but it's worth considering. Examples of such websites include HH.com, RosRabota.com, Zarplata.com, and others.
  3. Tilda VK Group: It currently has more than 50,000 users, including web designers and potential clients.
  4. Your website, blog, or social media account: You can run your own internet resource and promote it. If it's a website, Yandex and Google Ads can help with contextual advertising. If it's on social media, consider targeted advertising.
  5. Thematic VK groups: Check groups dedicated to small businesses. Individual entrepreneurs often gather there, and many of them may not have considered creating a website. Explain the benefits of having an online presence and offer a ready solution.
  6. Word of mouth: This is the best source of clients. To benefit from it, you'll need to execute projects with high quality. Don't hesitate to ask your clients to recommend you or leave feedback about your work.
  7. Recommendations from educational courses: Some specialists who teach web design on the Tilda platform may help their graduates find their first projects. It's not a common practice, but such stories do happen.
  8. Tilda Expert: This section on the Tilda website is a catalog of designers and a system for handling orders. You can register as a Tilda Expert, create your portfolio, and manage it. The advantage is that the service doesn't charge commissions or fees. When you register as a Tilda Expert and upload your portfolio, your profile is assessed by experts on a five-point scale. For instance, you may receive 4 points. Afterward, you gain access to projects with prices suitable for experts with 4 points. The higher your rating, the more expensive and complex the projects you can access. The system includes ranking, so it might be more challenging for newcomers to get orders in this way. Nevertheless, it's worth trying.

How to Start Earning with Website Creation​

A step-by-step guide on starting as a Tilda web designer. By working through each stage, you'll be able to establish a stable flow of orders and a good monthly income within a couple of months.


Step 1. Determine Your Specialization​

At the initial stage, you should decide on the type of work you will specialize in. This could be landing pages, portfolio websites, promotional websites, or e-commerce websites. Don't try to cover everything at once. It's better to become an expert in a specific niche. This way, you'll reach a competitive level more quickly and gain experience, which will save you time when working on projects.

To determine your specialization, consider what interests you the most and what knowledge you can apply to your work. Assess the market for web designers' services on Tilda, market demands in groups, identify which specialists are in short supply, and which types of orders are in higher demand.

After that, determine your target audience.

Step 2. Acquire Skills and Experience​

For beginners, it's advisable to create your initial websites by mimicking others' work. Simply copy websites to develop your skills. You can also complete a couple of projects for free or at a symbolic fee. If you know entrepreneurs, offer to create a basic website for your portfolio.

Step 3. Build Your Portfolio​

Make sure to save your work and showcase it in your portfolio. Your professionalism and potential for collaboration will be judged based on your portfolio. Your portfolio will serve as evidence of your capabilities.

Step 4. Find Clients​

We've discussed various sources of orders above. It's more effective to combine them to find clients more quickly. During the first few weeks, work at the client's price. Once you've gained experience and have some projects in your portfolio, you'll be able to set the right price for your services.

Step 5. Grow and Earn More​

Develop as a specialist and work for the future, and you'll be able to earn more. Learn new skills, expand your specialization. A web designer will benefit from understanding copywriting, SEO, internet marketing, and web analytics.

And, of course, don't forget to increase your service rates. The more experience and skills, positive feedback, and projects in your portfolio, the higher your service rates can be. Move to the next level and take on complex and high-budget projects to significantly increase your income.

A Few Tips for Those Who Want to Earn on Tilda

  1. First, familiarize yourself with the educational materials provided by the platform itself. There are valuable articles and video tutorials available (in the "Education" section). You can continue your education by enrolling in a web design course to understand the specifics of working with Tilda.
  2. Train your eye by looking at websites created by top web designers and get inspired. You can follow Instagram accounts like @tildapublishing, @interfacely, @dailywebdesign.
  3. Create a strong portfolio with quality work in the specialization you plan to pursue. Select 5-10 projects. There's no need to showcase all your work; typically, clients assess a specialist's level based on their weakest project. If you're just starting as a web designer, consider doing 3-5 projects for free to showcase your skills with complete creative freedom.
  4. Tilda offers an affiliate program where you receive a special link for user registration. When a user makes their first payment for a tariff through your link, the platform offers a free month of usage to both you and the referral user. You can leverage this when creating websites for clients and registering their accounts.
  5. Offer additional services to clients to attract potential customers to their websites. This will provide extra monthly income with minimal effort. For example, you can study SEO or the specifics of contextual advertising. If you prefer not to handle this yourself, find freelancers and outsource these tasks.
  6. Maintain a database of clients for whom you've completed projects. Return to them after 3-4 years and offer a website redesign. Over time, many clients may become dissatisfied with the appearance of their website. In addition, the design of a website can become outdated.

In Conclusion​

Tilda is one of the most user-friendly and functional website builders, even for those who are not experienced. With 2-3 weeks of learning, you can gain enough experience to take on your first projects. Expect a steady income within 2-3 months after starting.

The key is to gain experience, build your portfolio, and present it effectively to attract your target audience. Clients can be found on freelance exchanges, job websites, and social media. You should also focus on search engine optimization for your portfolio website and use contextual advertising to bring in additional clients.