Emma

Emma

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The volume of the online retail market at the end of 2022 grew by 38% in monetary terms and amounted to 5.7 trillion rubles.

In quantitative terms, the growth was even more significant - last year Russians made 2.8 billion orders, which is 65% more than the year before.

The online trading market was assessed by specialists from the marketing research agency Data Insight.

Marketplaces made the main contribution to market growth, experts say.

Their share of total online sales in the second half of 2022 reached a record 73%.

?For example, Ozon and Wildberries collectively occupied a market share of online trading of 53% in monetary terms and 77% in terms of the number of orders.
 
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